How to Build Your Customer Profiles (or Personas)


It’s incredibly important to know how to build customer profiles for every startup and business.

A customer persona is an ideal representation of your company’s target customer.

By creating a complete customer profile, you’ll understand their pain points, what they do for work, their demographics, their interests, geography, and values.

If you don’t know who that is, then you’re probably not going to do well with your business because your marketing efforts will be lacking their potency.

And for maximum potency of your business, your product(s) / service(s) should align perfectly with what your customers want.

So if you want t make the most of your sales efforts, then you want to make sure you know who your customers are going to be.



Read and answer the questions below to start figuring them out.


Questions to Answer When You Build Your Customer Personas

1) Which niche(s) or communities do my target customers belong to?

2) What are the problems my target audience is facing? (Pain points)

3) What are their goals?

  • What’s the next logical step in their career, such as a promotion?
  • Life goals such as building a family, traveling, going back to school to earn another degree, etc.

4) Who are the most likely people to have these problems?

  • Why are these the people most likely to have these problems?
  • What types of jobs do they have and what do they do in their jobs?
    • For example: software developer, financial consultant, or in-house marketer.
  • Are they men or women or both?
    • What are the percentages?
  • What age segments do they fall into?
    • For Example: 18-24, 25-34, 35-45, 46-55, 56-67

5) What country or countries do they live in? How about what region(s)?

6) Do they use mobile, tablet, or PC?

7) What technology do they use?

8) How much money do they make?

9) What is their education?

10) What are their interests?

11) What are their fears?

12) And what are their values?


Keys to Answering The Above Questions


You may have multiple personas, and that’s just fine. However, they should all fit into a group of people who are your ideal customers.

OptinMonster links to some cool buyer/customer persona templates which you could also check out. They’re fancier than the questions above, however, the above questions will do you just fine.


Discovery via Data

You’ll be able to discover additional information about your website visitors via the analytics from your website if you’ve had traffic for some time.  

In Google Analytics, you’d be going to the menu on the left.  There, you’ll find lots of great info to deliver insights into who your visitors are.

Your best bet is to get the analytics of the people who have converted into email subscribers and the people who are returning visitors.


Getting Feedback

If you haven’t already, get feedback on your startup idea by sharing it with friends, family, professional connections, and people you find on social media who would likely fit your customer persona.

It can be very difficult for anyone to openly share a concept which they think is golden then to have it constructively criticized.

However, it’s so important to check the ego at the door and be open to suggestions.

It’s best to seek out people in your target market who you don’t know because their opinions will be the least biased.  

Tell them you’re doing research to find out if your product/service concept is viable and would love their opinion on it.

When you do that and describe what you’re doing, ask them for their feedback.

Once they give you some, you can follow up and ask them to rate their interest level on a scale of 1 to 10 to, with 10 being the most interested in using it.

Now, it’s crucial to gauge their interest level because if they don’t find it compelling to them, you want to know why and what you could do to make your concept a 10 for them.

If they tell you in their feedback that they like your idea, then find out if they’d buy it if it were available. And, if they say yes, then you should maintain a relationship with them and very graciously thank them for their time and feedback.

Doing this helps you further determine if there’s a market need for your product or service.

Moreover, you’re able to get an understanding of how accurate your customer profile is and if people are actually going to buy your product.



Now that you’ve reached this point, we’re sure that your mental juices are flowing about who your target customers are and you’re getting antsy to do some writing and research about this.  So start writing and build your customer profile.