Startup Survival Secrets

startup survival secrets: why 70% of startups fail and how to make yours thrive. startup failure reasons; startup failure causes

Startup Survival Secrets: Why 70% of Startups Fail and How to Make Yours Thrive


Up to 90% of startups fail and 70% of venture-backed startups fail.

Isn’t that crazy?

So many entrepreneurs and their startups aren’t prepared for what’s coming when starting a startup, let alone are prepared with having a product that people will want.

Startups not only need to learn why startups fail, but how to survive, and they need to learn how to thrive in the long-term.

About the Book

In this book, our author, Carl Potak, goes deep into the top 20 reasons why startups fail and breaks down every reason with root causes to get to the heart of the issue.

In addition to the root causes, you’ll read about what can be done to prevent that result from occurring, and what to do instead so you can build the best startup.

He starts in the introduction by talking about the reality of startup failure and how it needs to be mitigated. You should definitely read these chapters.

Below are the top 20 reasons why startups fail and the book is broken up into one chapter per one of the twenty reasons. And, you can read any linked chapters for free.

Table of Contents

Introduction: Introduction to Startup Failure and the Importance of Understanding and Preventing It

Chapters 1 – 20

1) No Market Need (42%): How Lacking Product-Market Fit Will Cause Startup Failure

2) Ran Out Of Cash (29%)

3) Not the Right Team (23%)

4) Getting Outcompeted (19%)

5) Pricing / Cost Issues (18%)

6) Poor Product (17%)

7) Need / Lack a Business Model (17%)

8) Poor Marketing (14%)

9) Ignored Customers (14%)

10) Product Mis-Timed (13%)

11) Lose Focus (13%)

12) Disharmony on Team/Investors (13%)

13) Pivot Gone Bad (10%)

14) Lack Passion (9%)

15) Bad Location (8%)

16) No Financing/Investor Interest (8%)

17) Legal Challenges (8%)

18) Don’t Use Network/Advisors (8%)

19) Burn Out (8%)

20) Failure to Pivot (7%)