What is a Startup?

The word “startup” has been used very loosely in our society recently. A lot of people ask the question, “What is a startup?” especially after the emergence of the show Shark Tank and high profile tech companies that were once startups.

Therefore, as leaders in the startup space, we’re setting the record straight to define what is a startup and what isn’t a startup.

What is a Startup?

A startup does not have to be a technology company to be a startup.

Instead, a startup is defined as a new business that is creating a product or service that fixes a problem in a market, fills a gap in a market, or creates an entirely new market. These startups also generally achieve high growth and are up to five years old.  As mobile search accounts for around 52% of search traffic, it’s necessary for non-tech startups to do business online too.

There are lots of new agencies that sell marketing services, web development, software development, and public relations services starting every day. They call themselves startups. However, these are not real startups because they aren’t filling any gaps or needs by a market. Therefore, a new local business isn’t a startup, either.

Startups Are Hard

We’d be lying if we said startups are easy to build and grow. They’re far from it. The reality is that 90% of startups fail. Few people think it will happen to them. But the odds are against everyone.

Startups require education, strong teams, planning, passion, vision, discipline, emotional intelligence, drive, creativity, adaptability, and great products or services that people don’t want to live without.

In addition, our founder, Carl Potak, is taking action to fight against the brutal reality of startup failure. He’s releasing a book soon called Startup Survival Secrets: Uncovering 90+ Hidden Root Causes to Why 90% of Startups Fail and How to Prevent Them. He breaks down the top 20 reasons why startups fail with the root causes for each one of them.

How to Make Startup Development Easier

What makes startup development and growth easier is having startup education, experienced mentors, easily accessible startup resources, and a process to follow. These help new startup founders by enhancing their chances of success.

At StartupDevKit, we’re supporting early stage startups by providing education, mentoring, resources, and process through our online startup incubator. We believe people have great potential and we’re driven to help founders and their teams all across the world to achieve their potential.

We help startups anywhere from the idea stage to after they launch. If you’re just starting out, you can find lots of great free startup resources in the StartupDevKit Blog. Moreover, feel free to check out our homepage and start learning more about how we can support your startup.

Carl Potak
Carl is the Founder and CEO of StartupDevKit, an online startup incubator and accelerator with the mission of supporting and empowering early stage startups with education, resources, and mentoring to help founders and their teams not only succeed, but reach their highest potential.

Carl has been building and growing startups since 2007 as a founder, consultant, marketer, and recruiter. He's the author of the book Startup Survival Secrets, earned a certification in Inbound Marketing from HubSpot Academy, earned a certification in Google Analytics from Google, earned a Bachelor's Degree from Binghamton University, and achieved Eagle Scout as a young adult.

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