Posts by Carl Potak

how to validate a startup idea and do idea validation

How to Test and Validate a Startup Idea in 4 Ways

In this post, we show you how to test and validate a startup idea in four ways.  Since 42% of...

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How to Build a Minimum Viable Product

In this post, I’ll discuss steps to building an MVP, seven ways you can build a minimum viable product, and...

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4 Steps to Optimizing Conversions with Google Adwords

When it comes to optimizing conversions with Google Adwords, there are four steps that you’ll learn about in this post....

Raising venture capital investment

Raising Venture Capital: Why Startups Need Traction First

Many young startups approach venture capitalists with their startup ideas with the thought that they have the next billion-dollar startup...

NYC Ascent Tech Conference Banner

Why Ascent Tech Conference in NYC is NY’s Best Yet

From May 2017 until November of 2018, New York had become starved in terms of quality tech conferences in NYC...

keys to startup success

25 Keys to a Startup’s Success

Today we’re discussing 25 keys to startup success because only 10% of startups succeed overall and that means 90% of...

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What is a Startup and What are the Types of Startups?

The word startup is used very loosely in our society. A lot of people ask, “what is a startup?” and...

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34 Types of Startup Metrics to Measure (with Examples)

Startup metrics and key performance indicators (KPIs) are important to understand and keep track of so your startup can measure,...

adult learning and writing about startup failure

Why Learning About Startup Failure is Critical to Startup Success

If you’re thinking of starting a startup or you’re already a startup founder, then this post will help you discover...

free facebook marketing strategies

38 Facebook Marketing Strategies and Tips to Grow Startups

There are a lot of Facebook marketing strategies and tips on the internet, but a lot of the best ways...

14 Startup Marketing Strategies to Use on Social Media

Social media marketing is more important for startups now than ever before and creating the right strategy can make or...

How startups can drive more traffic with content marketing

How Startups Can Drive More Traffic with Content Marketing

Content marketing is one of the best ways for startups to increase traffic, get leads, sales, and increase SEO rankings....

how to write a great startup executive summary

How to Write a Great Startup Executive Summary

This is a best-practices guide to learn how to write a great startup executive summary for your startup or business...

how company culture can make or break your startup - startup company cultures

How to Create a Startup Culture of Excellence

Startup culture starts at the very beginning of a startup’s creation before it’s even a company through the founders’ vision...

how to start a startup: a step-by-step guide

How to Start a Startup

Learning how to start a startup is important to your success. In this article, you’ll learn the process to move...

how to build a customer profile or persona

How to Build Customer Profiles and Buyer Personas

It’s incredibly important to know how to build customer profiles and buyer personas for every startup and business so you can have...

The 8 Morning Secrets of Successful People

Top performing entrepreneurs have one thing in common. They have successful morning habits. Learn eight morning secrets of successful people...

What’s Better? Lean/Business Model Canvas or Executive Summary?

What’s Better? Lean/Business Model Canvas or Executive Summary?

When you’re starting a business and even more so a startup, you’re going to need to write up some type of...

how to find a co-founder

How to Find a Co-Founder and What to Look For

A solid team is just as important as is the product/service you’re creating. But did you know that 23% of...

Top Viral Marketing Tools to Get Traffic and Leads Fast

16 Viral Marketing Tools to Get Traffic and Leads Fast

Viral marketing is one of the best ways to get traffic and leads and within your niche fast. What’s great...

sales funnel banner - lead generation strategies

10 Key Lead Generation Strategies to Grow Your Startup

I wrote this post for people who are looking to find lead generation strategies and tactics for their business or...

Guy Kawasaki Art of Disruption and disrupting with startups

10 Rules for Building a Disruptive Technology Startup

Creating a disruptive technology with your startup, a startup that aims to change the world, is not an easy task....

Product-Market Fit: What It Is, Why You Need It, and How to Get It

In this article, I’m sharing three things that are essential to a startup’s success in our world. You might have...

Startup directories sites

The Top 30 High Traffic Startup Directories for Promoting Startups

We found the best startup directories with higher traffic so you don’t waste your time on low-traffic directories. Almost every...

startup website UX/UI template and examples

How to Structure a Startup Website that Converts

To structure a startup website that converts, startups need a combination of good UX/UI design, good copy (the way the...

17 Buddhist Quotes that Augment Startup Mindset

This post features 17 Buddhist quotes that help entrepreneurs and startup founders develop a stronger startup mindset. Every entrepreneur and...

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7 Ways to Use Twitter to Grow Your Startup’s Tribe

If you’re looking to make an impact on Twitter and get more sales for your startup, then you’re going to...

startup failure - no product-market fit

Why No Product-Market Fit Causes 42% of Startups to Fail

Chapter 1: No Market Need (No Product-Market Fit) (42%) This is the first chapter of the book I wrote (soon...

LinkedIn marketing best practices: a powerful guide for growth, via StartupDevKit

10 LinkedIn Marketing Best Practices: A Powerful Guide for Growth

LinkedIn is an incredibly powerful social media marketing platform and it’s the number one network for professionals. Yet so many...

Facebook ads

How to Run a Successful Facebook Ads Campaign

With the news of Facebook deciding to make their newsfeed feature more content from friends and family and less content...

freelance website

15 Best Freelance Websites to Hire Top Talent

Startups, whether bootstrapped or not, usually rely on freelancers and contractors in some form. Whether it’s programming, design, virtual assistance,...

team of testers for desktop and mobile app beta testing sites

The 17 Best Desktop and Mobile App Beta Testing Sites

Searching to find a list of all of the beta testing sites for testing your startup’s app was tough, but...

How to Growth Hack Your Startup

Learning how to growth hack a startup is an extremely worthwhile process and it’s a critical part of finding out...

Highlights of TechCrunch Disrupt NYC

Highlights of TechCrunch Disrupt NYC 2017

This week (May 15 – 17, 2017) I went to TechCrunch Disrupt NYC and I was fortunate to get a...

The Top Reason Why Startups Fail & How to Prevent It

The Top Reason Why Startups Fail & How to Prevent It

There so many reasons for startup failure.  However, this post digs deep into the top reason for startup failure & how...

web design trends

Web Design & UI/UX Trends to Boost Conversions

Web design trends and UI/UX are an extremely important aspect of any business now. And having poor design can ruin...

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