Posts by Carl Potak

How to Create an Email Nurture Campaign for Your Startup

If you’re like any founder or marketer with a growth-based mindset, then you want to maximize your results when you...

Top Viral Marketing Tools to Get Traffic and Leads Fast

14 Viral Marketing Tools to Get Traffic and Leads Fast

Viral marketing is one of the best ways to get traffic and leads and within your niche fast. What’s great...

10 Popular Business Models for B2B & B2C Startups with Pricing Tips

Now it’s time to figure out which business model to use for your startup. In this article, we’ll talk about...

The Guide to Product-Market Fit: Everything You Need to Know

In this guide to product-market fit, we’re going to look at what product-market fit is, a relevant case study on...

Steve Case (AOL & Revolution Ventures)

115 Enlightening Startup Quotes from Successful Founders

Startup quotes are a great way to learn from those who have been there and done that, getting bite-sized advice...

Next Gen Summit

How the Next Gen Summit is Empowering and Supporting NYC’s Millennial Startups

On a nice summer day earlier this year, while I was checking out some upcoming conferences in New York, I...

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34 Types of Startup Metrics to Measure (with Examples)

Startup metrics and key performance indicators (KPIs) are important to understand and keep track of so your startup can measure,...

Raising venture capital investment

Raising Venture Capital: What Startups Need Before Fundraising

Startups often approach raising venture capital (VC) prematurely by attempting to talk to investors about their idea.  They think they...

man working to name a startup

Naming a Startup – How to Name One & Why It Matters

Naming a startup is an important process and it often does not change after its name has been used, so...

how to validate a startup idea and do idea validation

4 Ways To Do Startup Idea Validation

In this post, we show you how to test and validate a startup idea in four ways.  Since 42% of...

startup product sketch for how to build a minimum viable product post

How to Build a Minimum Viable Product

In this post, I’ll discuss steps to building an MVP, seven ways you can build a minimum viable product, and...

4 Steps to Optimizing Conversions with Google Adwords

4 Steps to Optimizing Conversions with Google Adwords

When it comes to optimizing conversions with Google Adwords, there are four steps that you’ll learn about in this post....

NYC Ascent Tech Conference Banner

Why the Ascent Conference is NYC’s Best Yet

From May 2017 until November of 2018, New York had become starved in terms of quality tech conferences in NYC...

keys to startup success

25 Keys to a Startup’s Success

Today we’re discussing 25 keys to startup success because only 10% of startups succeed overall and that means 90% of...

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What is a Startup and What are the Types of Startups?

The word startup is used very loosely in our society. A lot of people ask, “what is a startup?” and...

adult learning and writing about startup failure

Why Learning About Startup Failure is Critical to Startup Success

If you’re thinking of starting a startup or you’re already a startup founder, then this post will help you discover...

free facebook marketing strategies

38 Tactics and Tips to Build Your Startup’s Facebook Marketing Strategy

People are looking for too many quick fixes and growth hacks out there that will magically do the work for...

14 Startup Marketing Strategies to Use on Social Media

Social media marketing is more important for startups now than ever before and creating the right strategy can make or...

How startups can drive more traffic with content marketing

How Startups Can Drive More Traffic with Content Marketing

Content marketing is one of the best ways for startups to increase traffic, get leads, sales, and increase SEO rankings....

How to Write a Great Startup Executive Summary

How to Write a Great Startup Executive Summary

This is a best-practices guide to learn how to write a great startup executive summary for your startup or business...

How to Create a Startup Culture of Excellence

Startup culture starts at the very beginning of a startup’s creation before it’s even a company through the founders’ vision...

how to start a startup: a step-by-step guide

How to Start a Startup

Learning how to start a startup is important to your success. In this article, you’ll learn the step-by-step process to...

How to Build Customer Profiles and Buyer Personas

It’s incredibly important to know how to build customer profiles and buyer personas for every startup and business so you can have...

The 8 Morning Secrets of Successful People

Top performing entrepreneurs have one thing in common. They have successful morning habits. Learn eight morning secrets of successful people...

What’s Better? Lean/Business Model Canvas or Executive Summary?

What’s Better? Lean/Business Model Canvas or Executive Summary?

When you’re starting a business and even more so a startup, you’re going to need to write up some type of...

How to Find Co-Founders and What to Look For

You’re here because you’re wondering, “where do i meet co-founders for my startup?” And with a shift into looking online...

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10 Key Lead Generation Strategies to Grow Your Startup

I wrote this post for people who are looking to find lead generation strategies and tactics for their business or...

Guy Kawasaki Art of Disruption and disrupting with startups

10 Rules for Building a Disruptive Technology Startup

Creating a disruptive technology with your startup, a startup that aims to change the world, is not an easy task....

Startup directories sites

The Top 30 High Traffic Startup Directories for Promoting Startups

We found the best startup directories with higher traffic so you don’t waste your time on low-traffic directories. Almost every...

startup website UX/UI template and examples

How to Structure a Startup Website that Converts

To structure a startup website that converts, startups need a combination of good UX/UI design, good copy (the way the...

17 Buddhist Quotes that Augment Startup Mindset

This post features 17 Buddhist quotes that help entrepreneurs and startup founders develop a stronger startup mindset. Every entrepreneur and...

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7 Ways to Use Twitter to Grow Your Startup’s Tribe

If you’re looking to make an impact on Twitter and get more sales for your startup, then you’re going to...

startup failure - no product-market fit

Why No Product-Market Fit Causes 42% of Startups to Fail

Chapter 1: No Market Need (No Product-Market Fit) (42%) These are excerpts of the first chapter of the book I’ve...

LinkedIn marketing best practices: a powerful guide for growth, via StartupDevKit

10 LinkedIn Marketing Best Practices: A Powerful Guide for Growth

LinkedIn is an incredibly powerful social media marketing platform and it’s the number one network for professionals. Yet so many...

Facebook ads

How to Run a Successful Facebook Ads Campaign

With the news of Facebook deciding to make their newsfeed feature more content from friends and family and less content...

freelance website

15 Best Freelance Websites to Hire Top Talent

Startups, whether bootstrapped or not, usually rely on freelancers and contractors in some form. Whether it’s programming, design, virtual assistance,...

team of testers for desktop and mobile app beta testing sites

The 17 Best Desktop and Mobile App Beta Testing Sites

Searching to find a list of all of the beta testing sites for testing your startup’s app was tough, but...

How to Growth Hack Your Startup: A Guide

Learning how to growth hack a startup is an extremely worthwhile process and it’s a critical part of finding out...

Highlights of TechCrunch Disrupt NYC

Highlights of TechCrunch Disrupt NYC 2017

This week (May 15 – 17, 2017) I went to TechCrunch Disrupt NYC and I was fortunate to get a...

The Top Reason Why Startups Fail & How to Prevent It

There many reasons for why startups fail.  However, in this post, we’ll dig deep into the top reason why startups...

web design trends

Web Design & UI/UX Trends to Boost Conversions

Web design trends and UI/UX are an extremely important aspect of any business now. And having poor design can ruin...