How to Start a Startup

Learning how to start a startup is important to your success. In this article, you’ll learn the process to move forward step-by-step with your startup idea and you’ll get resources within almost every step. This way, you’ll be able to advance confidently after completing each step.

But first, let’s briefly discuss two brutal facts about the startup industry so you can become mentally prepared.

1) 70 to 75% of venture-backed startups fail according to CB Insights

2) Up to 90% of startups fail overall

While these statistics may seem shocking, with a combination of this post, learning from our book called Startup Survival Secrets, reading Why Learning About Startup Failure is Critical to Startup Success, and by taking advantage of our online startup incubator program, you can learn not only how to start a startup the right way, but also how you can grow it so to achieve long-term success.

We’re deeply passionate about helping startups avoid startup failure.

Second, before I dive into each step, I want you to learn what the number one reason for startup failure is so you can prevent it.

Then, after this brief section, we dive into the 30-step process so you can learn how to start your startup.


Avoiding Past Startup’s Mistakes So You Don’t Make Them

One of the most crucial things that startup founders neglect is they skip the first several steps to validate their startup.

Founders start building a product that nobody wants and/or the founder(s) don’t have the background and expertise to start a startup in a specific niche.

42% of startups create products that the market doesn’t need and it’s the number one reason for startup failure. 

That’s why it’s incredibly important to figure out if your startup idea is really worth pursuing by seeing if you’re making something people actually need, rather than what you think they need.

Keep in mind that your life is more valuable than a startup idea. So don’t get discouraged if an idea doesn’t pan out. You’re better off not wasting years of your life and many thousands of dollars from making a product or service that’s not filling a need.

That’s why we show you how to start a startup in this guide and how to validate your idea.

Table of Contents

  1. Assess your level of expertise
  2. Figure out if you have the time
  3. Develop your startup idea
  4. Build customer profiles and buyer personas
  5. Create a value proposition and unique selling proposition
  6. Do market research
  7. Do competitive analysis
  8. Determine how you’ll build your startup
  9. Distribution and acquisition channels
  10. Financing your startup
  11. Create your financial model
  12. Re-visit your idea to see if it’s plausible
  13. Perform a SWOT
  14. Find a co-founder or two
  15. Name your startup
  16. Get a logo made
  17. Build your website or landing page
  18. Set up your social media accounts
  19. Continue learning about entrepreneurship a little bit each day
  20. Building a minimum viable product
  21. Register your startup in your country
  22. Look for existing patents and file for one if applicable
  23. Learn how to use Google Analytics
  24. Test your hypothesis with your MVP
  25. Hand-pick your first customers
  26. Market your service or product
  27. Get press for your startup
  28. Get a bank account
  29. Start charging for your product or service, get more traction, and make money!
  30. Continue to work to obtain product-market fit
  31. Conclusion

Step 1: Assess Your Level of Expertise and Passion

Assess your ability to solve the problem that your target market has and the passion for your idea.

If your expertise and passion for your startup idea are low, then don’t quit your day job to pursue it.

You should be super passionate about what you’re doing, or else it makes no sense for you to start a startup. Be gladly willing to work on your startup for up to 10 years.

Moreover, it’s important to be an expert in the niche from which your idea originates. Otherwise, you’re going to have a really tough time developing something you have little clue about.

Step 2: Determine How Much Time You Can Devote

Do you have the time to start and build a startup?

Think of what your role would be. Think about what your current situation is in life and with the startup idea.

Would you be the software engineer creating your app?

Are there other people who want to start the startup with you?

Most full-time startup founders work 60 + hours a week. Can you devote that with a $40k to $70k salary?

If you’re working full-time already, then you should put most of your spare time towards developing your startup idea and seeing if the idea is worth pursuing before taking further action.

You don’t want to go homeless because you can’t pay rent or your mortgage.

You don’t want your wife or husband divorcing you.

Once your idea is fully validated and you’re financially secure, then you can take a risk by quitting your job.

Being your own boss does not mean freedom. Rather, it’s just a different lifestyle choice. Customers/the market become your boss.

If you have great business partners to start out with, then you can start up quicker. Having co-founders will provide a lot more flexibility, productivity, and speed to everything you do.

If you don’t have co-founders, then once you validate your startup idea, you need to spend time finding co-founders, too.

Step 3: Develop Your Startup Idea

Write down your startup idea and describe the problem you are going to solve for your target industry or niche.

Think of your startup idea as a hypothesis so you can test it and see if it works. That’s because it really is a hypothesis until you have validated it.

In this article, learn How to Validate a Startup Idea.

Your startup will truly be a startup if you’re creating a solution to an existing problem that people experience in a sizable market. When you create this solution and you get significant traction, you’re getting what’s called product-market fit.

There is a scientific method for building startups called the lean startup model, and it was created by Eric Ries.

We speak about this in detail in our post, Product-Market Fit: What It Is, Why You Need It, and How to Get It.

However, there are many bad startup ideas that even the lean startup model cannot save.

Make sure that you’re solving a problem that a sizable niche experiences.

lean startup methodology; how to start a startup

Step 4: Build Customer Profiles and Buyer Personas

Find out who your ideal customer is because your company will be based on what your customers want and need.

Click on the following link to get the best understanding of how to build customer profiles and buyer personas.

When you build out your customer profile, you’ll need to write down their pain points within their industry or niche so you can better understand what is important to them and what isn’t.

Pain is a feeling that creates emotion. If you can help alleviate some of their pain or eliminate it all-together then you are on the right track and are going to do well.

Develop your target customer profile with demographics, interests, likely professions, what kind of smart devices they use, and any other market segments they belong to. Notate if it’s B2B, B2C, or both.

Step 5: Create Your Value Proposition & Unique Selling Proposition (USP)

Develop your value proposition and unique selling proposition to show how you provide value to your target customers and what makes your startup unique, or stand out.

A value proposition states what value you are going to be able to provide your target customers.

This value doesn’t inherently mean what is your product doing for them, but rather it answers what problem(s) you are specifically solving for them.

Write down the benefits of your product or service to your target customer and not the features.

What is the pain you’re alleviating from their lives?

Write down how you’re helping your target customer solve a pain point they have.

Get into the root cause(s) of their pain psychologically.

Step 6: Market Research

Perform market research to find out information about your market and its demographics.

Find out the market size by typing in your niche and then “market size statistics.”

It’s incredibly important to do your research because you have to find out if your startup idea is really worth pursuing.

Furthermore, if your startup idea is indeed worth pursuing, then you’re going to need all of the research.

The research will help you when you write your executive summary, your marketing plan, your pitch deck, and for writing blog posts.

Step 7: Competitive Analysis

Perform a competitive analysis to find any competitors and write them in the competitive analysis spreadsheet.

Search by keywords (1 to 2 words) and long-tail keywords (3 to 7 words) in Google, Bing, as well as in social media outlets.

The keywords would be the same keyword combinations someone would use if they were looking for the services or product your startup would offer.

You also want to find out:

  • Where they’re located and how many locations they have.
  • Their social media metrics (such as followers on Twitter, likes on their Facebook page, if there are a lot of people retweeting and liking their tweets, and a bunch of people liking and commenting on their Facebook posts).
  • And if they have any AdWords or Display ads on Google when you’re doing keyword searches.
Moreover, if the market is too crowded with competitors who are established in the market and your startup idea doesn’t have a major differentiator with a unique selling proposition, then you should not move forward with your startup idea. They will easily outcompete you.

Step 8: Determine How You’ll Build Your Startup

Determine if you can personally build your product or service and website or if you need outside help.

If you can’t build it or find anyone else that can, then there are, at times, workarounds to create mockups.

Mockups are the most useful when you’re in the process of validating your idea to potential users and/or for investor presentations.

Mockups can help you get funding to build your app, product, service, or site.

Three great sites for creating mockups, wireframes, and digital prototypes are:


If you’re a programmer and you are able to build the software and site for a tech startup, then that’s great.

You will have a lot to learn on the business-side to build it up operationally and to market it properly.  Luckily, our startup development kits can help you with that.

If you’re not a programmer or web developer, then you will obviously need some help.

Moreover, finding a good developer to work for equity is rare, but it happens.

Learn how and where to find a technical co-founder via this guide: How to Find a Co-Founder and What to Look For.

However, without a technical co-founder, you usually will have to pay someone or an agency to build your website and/or software/hardware.

In that case, then you could check out the many talented programmers at sites you can find in this post: 13 Best Freelance Websites to Hire Top Talent.

Physical Products & Prototyping

In addition, for startups making physical products, you’ll need to make a prototype.  This article from Entrepreneur called Creating a Prototype from will help you understand physical product development better.

Also, check out this guide to the best 3D printers from 3DHubs.

Step 9: Distribution & Acquisition Channels

Determine where and how your product or service will and can possibly be sold (physical &/or digital).

Think about the physical geography, the digital landscape, if the product needs packaging, or if the product will need to be sold in stores, or online stores, or just your website.

Distribution channels for physical products:

  • Your own store
  • Delivery
  • Chain stores and independent stores
  • Buying via your website
  • Purchasing your product via Amazon

Distribution channels for digital products:

  • Your website
  • Your app
  • Mobile app stores
  • Online retailers
  • Partnering websites

Acquisition Channels:

  • Anywhere your target customers gather
  • Joint-venture partnerships with influencers in the industry and getting them to email the subscribers on their list to market your product or service. Usually, affiliate compensation is provided to that influencer.
  • Social media
  • Facebook groups
  • Paid Ads
  • Twitter
  • LinkedIn
  • Connect in groups and with others via searches or introductions
  • Instagram
  • YouTube
  • Google +
  • Tumblr
  • Pinterest
  • Product Hunt
  • Public Speaking
  • Featured articles about you by press
  • Your website — using great copy and lead magnets

Step 10: Financing Your Startup

Determine how much money you can devote to building your startup and if you need outside investment to build and grow it.

Devote between $2,000 and $15,000 USD of your own money.

Be frugal in the sense that you should only spend money on things that are absolutely necessary.

Try to be self-funded as long as possible.  Seeking money from investors implies that you’ll be giving up equity in your startup and that’s okay. You just have to weigh the opportunity.

Investors should ideally be providing more than just their money. For instance, the best investor will be able to provide their resources and network to help you grow as fast as possible. The best investor will invest in startups within the same industry focuses, so try to find investors that match that description.

If you have no expertise in product development or software/web/database development, then you will need to pay a manufacturer or developers to build it. But you need to fund its development, too.

So where can you get outside money to fund your product development at the beginning?

  • Friends and family fundraising
  • Crowdfunding campaigns including equity crowdfunding
  • Sponsorships
  • Seed-stage venture capital firms
  • Angel investors

Step 11: Create Your Business Model

Build out business models using Excel to see exactly how you’re going to make money with your startup.

Include any overhead and fixed costs you have in that model, including a marketing budget, and roughly project future salaries.

Create several pricing strategies so you can see how the different financial models work.

Remember that this business model is exploratory so you can find out if your startup idea is worth pursuing.

It’s an essential element in how to start a startup, but you don’t need to have an insanely detailed spreadsheet.

Gross profit is how much money in sales you get.

Net profit is how much money you have left over from sales after subtracting all of your costs.

Your startup idea needs to sustainably make money and create net profit.

You want to have at least a 40% net profit margin so you can continue to expand. 50% margin or more is the rule of thumb.

Ad revenue is unsustainable for a startup 99% of the time unless you have hundreds of millions of users.

Don’t even worry about how much market share you should aim for.

What matters is how you can improve your growth rate week over week and month over month.

However, you won’t convert every website visitor into a customer, so you have to take that into account.

You should aim to convert between 5 to 10% of your new visitors into leads, and around the same percentage range for your overall leads because there’s attrition.

Depending on your pricing strategy, if you can consistently reach those conversion rates or do better, then you’ll probably have a sustainable business.

Moreover, when projecting revenue for the first two years, factor in how many customers you expect to get per month, based on percentage ranges of your traffic. To learn more about what assumptions to have for a startup financial model, check out this article.

I recommend you check out the article on Medium called SaaS Financial Model: Simple Template For Early-Stage Startups.

To gain a more detailed understanding of financial modeling for startups, check out this article by SlideBean and download the spreadsheet provided by them. Warning: their spreadsheet is complex.

Step 12: Re-Evaluate Your Startup Idea

Re-evaluate your idea to determine if your idea is plausible after the competitive analysis by seeing how saturated the market is based on market share and market size.

If your idea holds up, then find your target customers through social media or other places you know they gather and ask for their opinions on your startup idea.

Ask if your target customers would buy the service at the costs you mention.  Ask them if it would be indispensable to them if they had it.

An internet SaaS startup that targets small market sizes less than 10 million people are much less likely to be worth pursuing, especially if you’re looking for angel or venture capital financing. Moreover, it’s important to be able to make money with your startup, though, without investors.

Step 13: Perform a SWOT

Conduct a SWOT analysis of yourself and the business idea to better understand yourself.

SWOT stands for strengths, weaknesses, opportunities, and threats.

To do this on yourself it requires you to be open to analyzing yourself, but it’s very useful. Can you constructively criticize yourself? This is especially useful when you’re starting your search for co-founders, which you will learn more about in the next section.

However, a SWOT is only applicable for your startup when you have market data on your competition because they represent the threats.

SWOT Analysis on a XY graph with strengths on the upper left quartitle, weaknesses on the upper right quartile, opportunities on the bottom left quartile, and threats on the bottom right quartile. SWOT is a great way to help you when you are learning how to start a startup

Step 14: Find a Co-Founder or Two

Look for co-founders with complementary skill sets and with minimal skill overlap.

If you’re a business developer, look for a technical co-founder, and vice versa. This concept is the same if you’re a marketer because you’ll then need a technical co-founder.

Check out this post How to Find a Co-Founder and What to Look For which goes into more depth than anything else.

You can look for co-founders on several sites which are listed in the above link. And there may be people you may already be friends with that have the expertise you need to be a co-founder of yours.

However, don’t just jump into a business partnership. Rather, take some time to make sure you are both on the same page with expectations, company culture, equity allocation, company direction, etc.

It’s important to make sure they have a good personality and are someone whom you could get along with well and spend a lot of time with.  Be prepared to work with them for ten years.

In addition, the values you have and set up for your startup will help you find a co-founder that’s the right fit for you.

In our article How Startup Culture Can Make or Break Your Success, we also discuss finding co-founders who have the same value system because it affects your startup’s ability to stand the test of time and thrive in the long-term.

Step 15: Name Your Startup

Pick a name that has something about your product/service’s core offering within the name.

This process can take a while but it’s quite worth it when you find something that fits perfectly with your startup.

Brainstorm the words that match your industry, startup description, customers, and all synonyms for them.

Picking a name that has its pertinent category in it will help customers identify your product/service with you and drive more sales.

Usually, startups will pair two to three words together.

Check out this article: How to Choose a Domain Name by Verisign.

This will help you weigh some of the factors that go into it naming your startup.

However, you really should make sure that your startup name will be available as a domain name!

You can search available domains on GoDaddy and that will also help you see what’s available and some variations you can choose from.

Step 16: Get a Logo Made

You can make your own logo via Canva’s Online Logo Maker or via Logo Maker (this is not the same logo maker).

Canva’s Online Logo Maker can help you build your brand identity the quick and easy way, thanks to its intuitive, easy-to-use drag-and-drop design platform that’s online and free to use.

If you don’t want to make your own logo, then we suggest you check out this post with the 13 Best Freelance Websites to Hire Top Talent.

There, you’ll discover several websites that feature countless designers who can create a quality logo for you.

Tip: Get two versions of your logo – a square logo and a 16:9 logo for different purposes.

Step 17: Build Your Website

Build a basic website that describes your future product offerings and make a landing page with an email signup.

WordPress is an amazing free website-building tool that has its own comprehensive content management system. However, you’ll need to use a web server hosting company to host your website and there is a learning curve for WordPress & for hosting servers.

You can pick from thousands of free website themes to style your website and hundreds of thousands of plugins to enhance the usability of your website.

Check out this post: How to Structure a Startup Website.

It will help you learn about the formatting you need to have for your website.

Other options are to check out these top landing page builder articles by CrazyEgg & Neil Patel.

Step 18: Social Media Account Setup

Set up social media accounts so you can reserve your account names before other people get the same idea and snatch up the usernames.

If you don’t have a graphic designer on hand, then find a freelancer that can make social media banners for you.

Alternatively, you can use one of the other previously suggested sites to find someone else to make these banners.

Step 19: Learn More About Entrepreneurship and Startups

Start reading books on entrepreneurship for one hour a day or watch videos, listen to audio interviews/lessons, listen to podcasts…just always keep learning.

Learning keeps you grounded and constantly on the path to improving yourself and your startup. Without learning, you become stagnant.

And, as a founder, you need to constantly do other tasks that you’ve never done before.

Visit StartupDevKit daily or weekly to learn more.

Read our e-book: Startup Survival Secrets: Why up to 90% of Startups Fail and How to Make Yours Thrive.

In addition, a pro-productivity tip is that you can “kill two birds with one stone” by listening to pertinent podcasts or audio interviews while exercising or doing things that don’t require brain-power..

Step 20: Build a Minimum Viable Product

Your minimum viable product is meant to be something that will assist you in validating your product/idea with customers early on.

You’ll need a minimum viable product (MVP) to start out.  This basically means it’s a barebones version of what your full idea is supposed to be.

Go to the following link to learn How to Build a Minimum Viable Product.

However, in short, you:

  1. Write out the framework of your product or service.
  2. Write what the main aspects of it are.
  3. Detail how you want it to work.
  4. Then, find out how you can make that happen in a stripped-down way to test your hypotheses further.

Remember, your hypothesis is going to be about solving a pain point for your target customer.

Step 21: Register Your Startup in Your Country

You should register as a corporation, LLC, or LLP (USA Only) once you start seeing lots of users signing up and talking about your product/service.


Legalzoom offers basic services for registering your startup, but they’re not as comprehensive as you might want it to be.


Clerky has more than just company formation documents. They also have fundraising, hiring, and commercial categories that they provide their services to, as well.


This package gives you just about everything you need legally to start your startup, starting at $500. That tagline is Stripe’s, however, they’re an inexpensive alternative to forming your corporation and provide lots of help and resources. We definitely recommend you consider them.


Cooley GO is a great free resource for startups to learn about the legalities of starting a corporation, LLC, or LLP. It was created by the law firm, Cooley LLP, and they have extraordinary lawyers for startups. Cooley has 900 lawyers across 12 offices in the United States, China, and Europe.

However, Cooley GO has one-upped LegalZoom and other incorporation services and made this free Incorporation Package Generator.

As per Cooley’s website:

The Cooley GO Docs Incorporation Package Generator allows you to generate any or all of the following documents:

  • Action by the Sole Incorporator
  • Certificate of Incorporation
  • Bylaws, which automatically includes: Certificate of Secretary confirming adoption of Bylaws and Indemnification Agreements for each named Director
  • Employee Confidential Information and Inventions Assignment Agreement
  • Initial Action by Directors (Unanimous Written Consent)
  • Restricted Stock Purchase Agreement, which automatically includes:
    • Technology Assignment Agreement
    • Stockholder Consent to Receive Electronic Communications
    •  If the stock is subject to vesting, the following will also be included:


Gust Launch helps serious startups with company formation, legal matters involved with company formation, and even help with some of the financials. Their service starts at $99/mo. Moreover, Gust’s service is pretty good and a decent option if you have the money to spend on their service.

Step 22: Get Patent(s)

that may prohibit your product from being built.

You might want to schedule a free consultation appointment with an intellectual property, patent, and copyright lawyer (most first-time appointments are free of charge).

See if your product/service violates any intellectual property and patents or if you need specific licensing rights from other companies in order to sell it.

Do the research because you’re better safe than sorry.

Step 23: Learn How to Use Google Analytics

Sign up for Google Analytics and Google Tag Manager for your website.

Google Analytics is going to be an integral part of your strategy to obtain product-market fit and growth hack your company to success.

Why? Because the only way to scientifically growth hack is to use analytics to measure and analyze the results of your campaigns. You want to make sure you’re measuring as much as you possibly can.

You will want to measure:

  • Bounce rate
  • Pageviews per session
  • Returning visitors
  • Time on page
  • Content drilldown
  • How many button clicks you get for your videos
  • Landing pages they arrived on
  • Demographics
  • How users found you
  • How many email conversions you get and the conversion rate

Also check out this post: 34 Key Performance Indicators to Measure Your Startup.

Here’s another golden nugget for you:

You can learn all about how to use Google Analytics through free courses by Google!

It’s called the Google Analytics Academy.

If you’re using WordPress, you can download a plugin for Google Analytics and it will place the code on every page of your website.

However, if you’re not using WordPress, then you can search on YouTube or Google “How to set up Google Analytics on your website/android app/iOS app” or about any other questions you may have regarding it.

Step 24: Test Your Hypothesis Using Your MVP

As you start marketing, this is going to be considered the first real test of your hypothesis of whether or not your MVP is going to get traction for you.

The traction is going to be considered how many signups that you’re going to get as well as the number of users that are signing up per day/week/month.

To get signups, you need to have an email list to subscribe them to. Try MailChimp. It’s free for up to 500 subscribers and the price scales up based on the number of subscribers you have unless you want advanced features such as automation.

However, to get signups, you also need to have opt-ins and other ways to get leads.

Check out this post to help you: 10 Lead Generation Strategies to Help You Grow Like Crazy.

You’ll get strategies, tools, and tips on how to make it happen.

Your goal is to get product-market fit where 40% of your paid users basically say that they “can’t live without” your service/product or it becomes indispensable.

When you have reached this goal, you’ve successfully growth hacked your product to product-market fit.

Usually, the process of getting to attaining this 40% goal is also called growth hacking, by experimenting with your marketing activities to make it work.

Step 25: Hand-Pick Your First Customers

Hand-pick your first customers. You can find them on social media or through their websites and contact them via email.

A great article to illustrate what’s meant by hand-picking your customers is by a famous entrepreneur, Paul Graham, called “Do Things That Don’t Scale,” check it out.

Tell your target customers what you’re doing with your startup and why. Show value to your target customers and get feedback on your product/service from them, as well.

You can often get them to pre-order your product if it’s a good match for them.

As discussed in 10 Lead Generation Strategies to Help You Grow Like Crazy, I also mentioned doing things that don’t scale and finding your customers the old-fashioned way.

You can also join startup directories, Facebook groups, LinkedIn groups, and find people through meetups.

If you want to find out who the startup directories are, check out 31 Startup Directories That Can Explode Your Visibility and Growth.

Step 26: Market Your Product or Service

Start your marketing and focus on marketing on one channel very well, like Facebook, Twitter, LinkedIn, or Instagram.

When marketing, tout the benefits your target users will receive more than the features you have with your product or service. Show them how you’re going to improve an aspect of their life.

Facebook converts the best and has the most users on it.  Your goal should be to bring as many people back to your landing page to sign up to your email list/newsletter as possible.

Provide as much value as possible to your target market and they will be much more likely to sign up to your email list, especially in exchange for an attractive offer.

You can also market by using Google Adwords, Google Ads, and Facebook Ads.

Step 27: Get Press For Your Startup

Contact members of the press to feature your company to their audience.

Make sure you’re writing information that’s going to be relevant and interesting to the audience of the publication.  Don’t do email blasts with your press release!  This is NOT how to get press.

Instead, you should email each reporter individually.

Communicate like a human being and show value to the reporter that you’re contacting. Show them that you have relevant information that their audience would like. If they ask for more information, then give it to them, but keep it concise.

Step 28: Get a Bank Account

Go to the bank that has the best combination of convenience and account perks.

To do this in the United States, you will first need to file for an EIN, or employer identification number.

You can do so quite easily online and get it within minutes.

You can find the link to the page here.

Whatever bank you pick, remember that you’ll usually have a minimum account balance and monthly maintenance fee.

Don’t worry about checks for your business bank account because you can buy those anywhere for cheap.

Step 29: Start Charging for Your Product/Service and Gain More Traction

Charge money for your minimum viable product and/or do pre-orders for your product/service.

Email is the best converting medium for sales. That’s because your subscribers have warmed up already, assuming you have had consistent email marketing and have built up trust with them.

This means you’ll want to convert your website visitors into leads. Your minimum baseline should be a 2% conversion rate, but you should work towards having at least 5% to 10% of your visitors converting into leads. More than 10% is above average. 15% is great. Any higher is stellar!

The best way to achieve better conversion rates with subscribers and making sales is through better copywriting and A/B testing.

An email drip campaign will help you enhance your chances of making a sale, even if it’s a pre-order.

However, be aware that there are three phases of the buyer’s journey:

  1. Awareness stage
  2. Consideration stage
  3. Decision stage

Moreover, you want people to be as comfortable and informed as possible so that they’re fine with making the decision to buy from you.

Even though email is the highest converting medium to get sales, you'll still need to do a combination of different activities such as:

  • Paid ads on Facebook or Google or wherever your niche is
  • Social media
  • Community building
  • Webinars
  • Joint-venture launches (as affiliates)
  • Influencer marketing
  • Selling it on marketplaces
  • And more

Step 30: Work to Obtain Product-Market Fit

If you’re not hitting your target marks, keep tweaking your content, features, and UX/UI.

Measure those tweaks via analytical testing methodologies such as A/B testing and multivariate testing.  Experiment. Experimentation is the act of growth hacking.

If you change everything at once your data will be skewed.  The best approach is by tweaking and measuring one thing at a time. Learn more about how to growth hack, check out this post on How to Growth Hack Your Startup.

Also, continue to reference Product-Market Fit: What It Is, Why You Need It, and How to Get It.


The single most important thing you can do for yourself and your (potential) startup’s future is to make sure you have a good idea that fills a need or gap in the market.

Work hard, stay positive, be focused on your goals – one by one, and you can be victorious with your startup.

Check out our Online Startup Incubator Kit Membership to see how we can help you build and grow a thriving startup.

What are some of the insights you’ve had from your startup development?

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Carl Potak
Carl is the Founder and CEO of StartupDevKit, an online startup incubator and accelerator with the mission of supporting and empowering early stage startups with education, resources, and mentoring to help founders and their teams not only succeed, but reach their highest potential.

Carl has been building and growing startups since 2007 as a founder, consultant, marketer, and recruiter. He's the author of the book Startup Survival Secrets, earned a certification in Inbound Marketing from HubSpot Academy, earned a certification in Google Analytics from Google, earned a Bachelor's Degree from Binghamton University, and achieved Eagle Scout as a young adult.

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