7 Ways to Use Twitter to Grow Your Startup’s Tribe

If you’re looking to make an impact on Twitter and get more sales for your startup, then you’re going to want to learn Twitter marketing strategies to grow your business.

Twitter is one of the most popular marketing channels to build a relevant audience of followers, easily engage with your target audience(s) and generate leads for your startup or business.

This is a guide to Twitter marketing best practices and contains Twitter marketing strategies and tactics to help you build an awesome Twitter account with thousands of followers.

These best practices will enable you to drive a considerable amount of traffic to your website.

1) Create a Twitter Profile Worth Visiting

Your Twitter profile is a very important part of a cohesive Twitter strategy. Do it right if you want to get followers and become an influencer in your industry. Do your best to follow the guidelines below so you can drive traffic back to your site from your profile.

1) Banner

If you don’t already have a banner, you should create a banner for your profile that quickly describes your service/product, lists your website and social profile URLs, and even a great testimonial on there could go a long way.

Ideally, you want it to look graphically nice.  The more presentable and professional it looks, the more your brand authority will increase.

Quotes are nice to put on there as well if they’re relevant.

Check out Canva.com and you can make your own Twitter banner for free.

The dimensions are 1500 x 500px (width:height).

2) Profile Photo

You want to have a good profile photo of yourself or of your business logo.

It should definitely be high quality and not grainy at all.  If it’s a personal photo, SMILE!

Some startups also like to have group shots of them as their default picture, but it’s advised to stick with your company logo. The dimensions are 400×400.

3) Profile Description

Create a searchable bio using keywords, yet simultaneously boiling down your startup into a sentence or two in its simplest explanation.

Don’t use hashtags in your profile description.

Hashtags are for conversations and your company description isn’t one.

Moreover, hashtags take people away from your profile when they click on them.  The words in your profile’s description are discoverable by Twitter’s search algorithm, anyway.

4) Pinned Tweets

The best practice here is to pin your top tweet to the top of your profile.  But your top tweet should also be the most relevant to your target audience.  Usually, the best one has the lead magnet of your free e-book or guide on it so they’ll sign up to your email list.

Pin a poll on your profile and for one week out of the month, you can conduct surveys/polls & hashtag them to broaden your outreach.  Polls only last for a maximum of 7 days.

It’s suggested to conduct polls only when your profile is generating thousands of visits per month.

You can see the number of profile visits you’re achieving by left-clicking the icon on the top menu bar once and selecting the analytics page.

You can find the polling option when you click on the icon to create a new tweet.  It will be on the bottom of the popup.

2) Tweeting

The tweets that work the best are tweets that add value to the end-user.

While conversations via replies on Twitter are good, distributing content is the most effective for marketing your business and enhancing the reputation of your brand.

Value is usually relayed through content marketing.

1) Types of Tweets

  • Video (gets the most impressions)
  • Images with text on them (also gets a lot of impressions)
    • Twitter has a 2:1 width: length ratio for images at a minimum of 200 x 100px, but most people create or add larger images.
  • Text with URLs to your content (medium efficacy)
  • GIFs
  • Regular text (this has the smallest impact in impressions).
  • Retweets

You should be mixing it up with all the different types of tweets for an optimal strategy.

2) Types of Content

  • Blog posts
  • Infographics
  • Memes
  • Picture Quotes
  • Video
  • Podcasts
  • Lists
  • Cheat sheets
  • Discounts/Sales

3) Characteristics of Content to Share

  • Interesting
  • Educational
  • Inspirational
  • Motivational
  • Insightful
  • Helpful
  • Useful
  • Funny

4) Thanking Followers for Following You

Thanking followers by tweet is extremely effective in increasing social proof, brand recognition for you, and brings in key influencers that will follow you…if you do it right. 

It’s nice to feel appreciated, isn’t it?

Luckily for you, I have one of the best strategies to thank new followers which will drive in tons of new followers.

This selfless technique also makes others want to follow you and engage with you so that you can personally thank them and advertise what they’re doing!

If these followers have large followings, then this strategy below will have astronomically higher value for you.

Follower Thanking Formula

Greet them, use their name and thank them for following, then say something complimentary about their Twitter profile, tweets, website, service, etc. including the link (if there is one), then use relevant hashtags at the end of the tweet.

Two examples of what the tweets could look like with a shameless self-promotion:

Example 1:

Hey Carl @CarlPotak thanks for following me. Great site StartupDevKit.com helping #startups grow! #Entrepreneur #Founder #LeanStartup

Example 2:

Hey @ArtistReach thanks for following me. Awesome site artistreachofficial.com for professional #musician & #talent development. #music.

This tweeting formula is an amazing way to start a Twitter account and get lots of followers.

The more you do it, the more exponentially you’ll grow your existing account. 

It is incredibly selfless and extremely promotional at the same time without you having to promote your service/startup once. 

It shows your good will when you’re essentially marketing someone else’s brand.

However, there’s going to be a point where so many people will follow you per day that you can’t individually thank every single one of them.

In that case, you should pick and choose the followers who are most relevant to your target niche.

Since your tweets stay in your account forever, unless you delete them, you will see that over the course of months that these tweets become increasingly relevant due to the nature of hashtag searches and aid to your account growing quicker.

Also, when you don’t immediately mention the twitter profile but greet first, the tweets go to a larger audience rather than just mentioning that user directly, which will decrease the impressions that tweet will get.

Mass Thanking Tweeting Strategy

When you’re in the position of having too many people to thank for following you per day, then you might also want to employ a mass thanking tweeting strategy.

It’s pretty simple and goes like this:

Thank you for following us @name @name @name @name @name @name @name @name @name and have an amazing day! #hashtag #hashtag #hashtag

5) Consistency is Key – Tweet Everyday

Tweet consistently because consistency is the key to your success on Twitter.  

The best practice is to spread out your tweets throughout the day to get maximum efficacy, however, you’ll want to plan out your tweets so that the most important ones are between 12 PM – 2 PM, 5 PM, and 8 PM – 10 PM.

However, it’s important to combine tweets of your own, whether it’s original content, other people’s content that you tweet out, or retweeting content on Twitter. 

Ideally, you should be doing between 8 and 80 tweets a day.  But the more you decide to tweet per day, the more challenging it becomes to introduce new content into the mix. 

However, you tend to get incredible amounts of engagement the more you tweet per day.

Retweeting content from your followers and content relevant to your followers can help you achieve your goals.

In addition, people actually like reading content on weekends during the early afternoon and Sunday evenings as well.

Your consistency creates increased authority and thus will bring in leads and sales. 

Essentially, you’re leading by example.

6) Hashtags

You want to use 10 to 20 hashtags that are most relevant towards your company’s target market. 

Save those keywords.

Since you can’t use them all at once, you should pick between two and four hashtags to put into each tweet.

It’s important to use hashtags that are highly relevant to the content you’re posting and to the audience(s) that would want to know about that content.

3) Where to Find Content

  1. One way to find content to market is via Post Planner. It’s a great service that finds the best, most relevant content for your target audience and provides recommendations to you.
  2. Right Relevance (RR) provides curated information and intelligence on ~50 thousand topics. This includes:
  • Topic relationships including related topics & semantic information like synonyms.
  • Topical influencers (~2.5M) with score and rank.
  • Topical content and information in the form of articles, videos, and conversations.
  • Additionally, Right Relevance provides an Insights offering that combines the above topics and influencer’s information with real-time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to events like elections, emerging technologies, activism, conferences, product launches etc.

4) Planning & Scheduling Your Content Via Automation

Take it a step further to automate and schedule your tweets using TryLately, HootSuite, BufferSproutSocial, or Social Oomph among many others. 

Your consistency will create authority. 

It’s said that half of the battle in life is showing up. 

In this case, tweeting is showing up.

Moreover, you show up by planning and automating your marketing with social media management services.

Below you will see descriptions with links to the top three automation services:

1) Hootsuite is a favorite of many.

It offers a good free option that allows you to connect up to 3 social media accounts and schedule your tweets as far in advance as you like.

It’s one of the best free options for a long-term social media scheduling out there.

The first paid option is $19.99 a month if purchased annually, allows you to connect up to 10 social profiles, and you can even get a free 30-day trial. See below

2) Buffer is really good and very popular.

You can connect up to one social profile per platform for free and allows you to schedule up to 10 posts per social profile in advance and you can have up to five social profiles connected.

Their first paid option is the “Awesome Plan” at $10 a month for the monthly rate, and cheaper with a 15% reduction if you pay up for the whole year. It allows you to connect up to 10 social profiles, allows you to schedule up to 100 posts per social profile in advance, and more.

3) Sprout Social is another powerful social media management software suite.

Its pricing is a bit lofty but has a very nice set of features.

While Hootsuite and Buffer allow you to have a free forever option, Sprout Social does not.

However, you can get a free 30 day trial for any of the paid options with no credit card required.

The first plan starts at $99/month.

5) Twitter Following and Followers

For Twitter marketing, one of the best ways to get more followers is to follow back new followers.

Find between 20 and 50 accounts worth following (within your target niche) and follow them every day.

If they don’t follow you back within two to three days, then unfollow them and repeat this process. 

A great program to use for your Twitter management is Statusbrew, which is a social media management platform that was originally created for Twitter.  I use the pro version and love using it.

6) Social Listening

Retweet & like the good content of followers and non-followers which you find by social listening (via your stream & by searches). 

This is a great way for you to engage with your followers and stay on their radars.

Create and use Twitter lists of yours and others’ to identify more relevant leads / new followers, as well as your favorite existing followers.  It allows you to do more targeted social listening.

Twitter lists are kind of like your regular Twitter feed but it’s even better for Twitter marketing because it can be much more targeted towards specific types of users.

Subscribe to lists of other’s that you like.  When you do this you’ll be able to see the most recent tweets of the people on that twitter list.

7) Interacting with the Community

Mentioning

Mention users using “@username” and tell them how great you think their articles/posts are and add in some relevant hashtags.

Mentioning users on Twitter is important because it directly engages with that user.

Engagement on Twitter means more visibility and more traffic coming to your profile, which, in turn, will lead to more clicks on your website URL listed in your profile and more clicks on your pinned tweet, which should include an outbound link going to your website.

Direct Messages

The best practice for this is to use direct messages for lead generation and relationship-building.

Try not to be too overly promotional.

Build connections with these individuals and talk like a regular person when messaging others.

Authenticity is better than sounding “overly professional.”

It’s pretty common to have an automated direct message, however.

Automated direct messages are great for sharing more of your company info, but they often won’t get the results that you want.

Most people don’t even read their automated messages because it’s spammy and especially if they’re long.

Twitter Chats

Join Twitter chats to get in on conversations about specific topics or create your own.

They are like business mixers but on Twitter.

Replies

Replies are a great way to keep the “social” in social media.

Not as many people reply to tweets and have conversations via replies as they used to, though.

People might be too caught up in their own things.

However, people still do this and is great for engaging others.

Conclusion

Here’s a TLDR summary of Twitter marketing best practices:

  • Create and use a good looking banner
  • Have a high-quality profile picture
  • Write a great profile description
  • Pin your best, most relevant tweet
  • Mix up your tweets with video, podcasts, articles, retweets, likes, replies, GIFs, quotes, and motivational.
  • Automate and schedule your tweets
  • Perform social listening and share content from your followers and industry-relevant subjects
  • Thank followers for following you
  • Interact and engage with folks on Twitter

Want some more awesome social media marketing strategies and tips? Yes? Check out 14 Proven Social Startup Marketing via Social Media. This guide will help you successfully do social media marketing on pretty much any platform.

Carl Potak

Carl is the Founder and CEO of StartupDevKit, a membership-based online startup incubator and accelerator. He's built a huge incubator-based platform with hundreds of the best curated and original startup resources to help anyone from idea-stage creators to recently launched startups develop and grow easier, smarter, and faster.

Carl is also the author of the book Startup Survival Secrets (coming soon), which is about the top 20 reasons why startups fail, the root causes for each of those reasons, how to prevent them, and what to do instead.

Being that 99% of startup accelerator applicants don’t get accepted and 90% of startups fail, both the platform and the book are here to help the worldwide startup community thrive. Carl has built the entirety of the StartupDevKit website and the Incubator Platform on his own.

Carl is a jack of all trades when it comes to startups and marketing (with exceptions to a few types). He's built StartupDevKit almost entirely on his own -- setting up the membership platform, designing the site and creating graphics, writing all of the site's content, writing over 30 long-form articles, curating hundreds of startup resources in 17+ verticals and about 100 subcategories, curating lists, doing the marketing, customer development, all of the back-end stuff -- you name it.

Carl is a serial founder and has been building and growing startups since 2007. He’s been a founder, marketing and startup consultant, marketing director, WordPress website creator, a technical IT recruiter for an intrapreneurial recruiting startup, and has dabbled in technical support as well.

Carl earned a certification in Inbound Marketing from HubSpot Academy, earned a certification in Google Analytics from Google, and earned a Bachelor's Degree from Binghamton University (SUNY) in Political Science. As a young adult, Carl achieved Eagle Scout rank in the BSA and led a top-ranked Counter-Strike team throughout college called Performance, until he began his last year of his college started in 2007 and started his first startup, EduDating.

Share Your Thoughts!

Your email address will not be published. Required fields are marked *

scroll to top