14 Brilliant Social Media Marketing Strategies and Tactics for Growth

Did you know that 71% of businesses are doing social media marketing to acquire new customers this 2018? However, since there are so many different platforms and there are so many social media marketing strategies and tactics on each platform, it can eat up an enormous amount of time to market on all of them.

That’s why I’ve outlined 14 brilliant social media marketing strategies and tactics which work across the major social media platforms like Facebook, LinkedIn, Twitter, Google+, and many will even work on Instagram.

Using these marketing strategies and tactics will help you become more efficient and consistent with your social media marketing efforts which will yield new growth for your startup or business.

So let’s get started!

14 Brilliant Social Media Marketing Strategies and Tactics

1) Build Trust With Your Audience to Gain a Tribe

Being consistent with your content and social media marketing posts will help you build trust because you become an expert in your niche over time through consistent efforts.

That means posting daily. Don’t give up if you don’t see immediate results in the beginning!

Small efforts daily = big wins over the long-term.

But when you post, you want to only post content that your target audience will be interested in and places where they gather.

Give them content from trusted sources and combine your content in the mix. You’ll see more info about this in the next subsection regarding content ratios.

content is king photo example for social media marketing strategies and tactics post

Once you do that, you’ll start to attract people who become devoted followers of you.

Reply back to people who engage with you, thank them if they share your content or give you compliments, and treat them with respect and dignity.

It will make you look human (that’s a good thing) and you’ll keep them as engaged followers.

If you can build a relationship with these individuals, then your relationship with them could yield larger future dividends.

However, you want to be genuine with your intent to help them through your relationship.

And eventually, these efforts will likely make you an influencer in your industry.

2) Stick to a Content Ratio

Adhere to either a 4:1 content ratio (80% non-promotional/20% promotional) or a 30/60/10 ratio (30% your content/60% curated/10% promotional).

30/60/10 content ratio example for for social media marketing strategies and tactics post

Why is this important?

It’s important because it mixes things up so you’re not doing hard sells all the time and not just promoting yourself.

It allows you to provide value to your audience with types of content they’d be interested in.

To help you get a better picture of what to share, let’s think of the different types of content you can share.

Types of Content to Share on Social Media

  • Videos
  • Podcast episodes or podcasts in general
  • How-to guides
  • Posts
  • Checklists
  • Templates
  • Lists
  • Infographics
  • Quotes
  • Stories
  • Memes
  • Etc.

By sharing a variety of content, you keep things fresh and your content marketing strategy doesn’t get stale easily. That’s why it helps by having a ratio.

If you have all original content to share, that’s amazing. Go you! But it’s doubtful that you can keep that up over a long period of time without hiring tons of guest-bloggers.

But if you don’t have all original content to share, then that’s okay too.

You can find content from a number of different places which will be mentioned later in this post, so keep on reading!

3) Plan Ahead and Automate Your Posting

automation photo for for social media marketing strategies and tactics post

Automate your marketing with social media management services. It makes your marketing so much easier when you can schedule a bulk of your messages at once.

This allows you to focus on other parts of social media marketing that rely more on interactions with users on each platform.

Three top social media automation services are:

1) Hootsuite

It offers an awesome free option that allows you to connect up to 3 social media accounts and schedule your tweets as far in advance as you like.

It’s one of the best free options for a social media marketing management service out there.

The first paid option allows you to connect up to 10 social profiles, and you can even get a free 30-day trial.

Hootsuite Dashboard Streams - social media marketing strategies and tactics

2) Buffer

You can connect up to one social profile per platform for free and allows you to schedule up to 10 posts per social profile in advance.

Their first paid option  allows you to connect up to 10 social profiles, allows you to schedule up to 100 posts per social profile in advance, and more.

However, you only have access to the calendar for scheduling with the paid options.

3) Litely by Lately

Litely is a version of Lately, an all-in-one social media management tool.

This social media management tool allows you to publish to multiple channels, has an automatic social post generator, a bulk scheduler, an evergreen multi-scheduler, basic analytics, and a file manager.

It starts at $47/mo, which is very fair considering all the features you get and when you factor in higher costs from competitors.

4) Create a Content Calendar to Make and Market Content on Social Media

content calendar by hootsuite as example for social media marketing strategies and tactics post
Plan the content you’ll be creating 1 week, 2 weeks, or even a month ahead.

Hootsuite suggests you create the spreadsheet to have columns for the: week, network, time, content type, topic, copy, and link.

The more you plan ahead, the easier it will be to create new content on a consistent basis.

This will improve your reach and efficiency ten-fold.

You could do this effectively either on a spreadsheet or through a digital calendar.

But what content are you going to put in your calendar?

5 Ways to Find Content to Post in Your Social Media Calendar

1) Twitter

If you’re on Twitter and you’re active on it, then you’re in luck.

If you’re not, then you should sign up because it’s awesome and then you can use the tactics described below to find content.

There are free ways to download the records of your tweets, likes, retweets, or even tweets from someone else’s account.

What’s great about this is that you can see which tweets have had the best engagement, what the title of the content shared was, and of course, the link to the content itself.

This will give you a MASSIVE LIBRARY OF CONTENT.

You can literally mimic some of the best power users in the world by reverse engineering their tweets and by using one of the following services, so long as the export service allows you to get other people’s records.

The service I’ve been using to obtain records of my tweets is http://tweetbook.in.  Below are six other services to help you do this:

  1. http://www.tweetdownload.net
  2. https://www.exporttweet.com/
  3. http://twdocs.com/
  4. http://www.tweetbrander.com/how-to-download-all-of-your-tweets-on-twitter/
  5. http://www.birdsonganalytics.com/export-tweets/
  6. https://www.twitonomy.com/
2) Find Top-Shared Content Through BuzzSumo

Buzzsumo is a website which aggregates the top shared content across the major social media platforms and shows you how many shares each post was shared for each network.

You can have a free taste of what it can do without paying by seeing only the first page of your search results, but the ability to view any page after the first requires a paid subscription.

The paid subscription does not come cheap, either.

For a monthly plan it starts out at $99/month, or if you buy a whole year at a clip at $948, the monthly price is discounted by 20%.

3) Find Relevant Content from Right Relevance

Right Relevance is a mostly free web application that shows you a dashboard of news streams of relevant content based on topics that you choose which are shared on social media by the accounts you follow.

It shows you your social influence based on the topics, the influence by a specific location such as NYC, London, or San Francisco by your followers and who you follow.

You can share the content straight from the application, load it into Buffer (only Buffer right now), or save the articles/posts for reading or sharing later.

One of the excellent aspects of Right Relevance is that you are able to engage with your followers and the people you follow even more than what you’re capable of doing on Twitter.  The more engaged you are with them, then the more engaged they will be with you.

However, this application isn’t limited to just Twitter, but also reaches across Facebook and LinkedIn.

What’s great about that is you can post on all three networks simultaneously as shown in the picture below.

But, you cannot schedule those posts straight from Right Relevance. Only Buffer.

share article via right relevance example for social media marketing strategies and tactics post

Right Relevance has become one of my new favorite content discovery tools because of how granular you can get topically. And I like it because you can schedule that granularly relevant content from people you follow to further engage with them.

4) Find Relevant Content from Klout

Klout was the first tool that I ever knew about which gave you a social influence score, which I thought to be pretty cool.

Since its inception, they expanded to include a news feed and the ability to schedule and share that content as well.

You can select the topics you want to follow as shown in the picture below, but they are not divided up into different streams like with the previous tool.

Instead, they’re all pooled into one stream like you might find on social media platforms.

Klout Topics example for for social media marketing strategies and tactics post

5)  Use Your Own Content

If you have your own content, then market it!

It won’t do anybody good just sitting there without it being consumed.

Show it to the world!

Just remember to share your content using the following formula in this order:

The content title, the link, who it’s from (brand and/or author), then relevant hashtags.

5) Stream Live Videos on Social Media

live video example for social media marketing strategies and tactics post

Video can yield back an incredible return on investment on social media and for your business in general.

According to RenderFX, after visitors watch a video of your product/service, they’re 64% more likely to buy it online.  Additionally, “when you use video on social, your audience is 10x more likely to engage with it.”

Include a short intro about the video to get their attention. Then get into the subject matter.

If it’s about your product or service, tell them how your product is going to make your customer’s lives better and show your passion and enthusiasm for your product/service while doing this and you can even add a touch of comedy in it if it’s appropriate.

6) Find & Share Helpful Videos

YouTube, Vimeo, and Inc 500 allow you to share videos from their platform to other social media platforms.

Videos get some of the best engagement on social media, so as long as the videos are relevant to your audience, then they will be happy that you’re sharing them.

Try curating a bunch of videos first and adding them to an internal list of yours.

It’s good to do that because when you want to share them on social media and schedule social media marketing posts, you can easily have them on-hand and quickly write your posts.

The best way to find them is by typing in your keywords into the search bar.

7) Publish Motivational and Inspirational Posts

People eat these up. You can find ideas by simply doing Google searches.

You can create your own by using quotes from famous people.

Once again, using http://Canva.com, you can create your own quote/image combination or with Photoshop &/or Illustrator.

If you need a free vector art program, check out Inkscape.  It’s not super user-friendly, but it can get the job done.  If you have trouble figuring it out, check out some how-to videos on YouTube.

Motivational images are shared at 10x the rate of normal social media posts, according to Jonathan Gunson of Traffic Cafe.  Jonathan has over 130,000 Twitter followers and is a major Twitter influencer.

Motivational images also build up your social media profile as an influencer and make you look good.

This can help lead more people to your profile, and, in turn, your website.  It’s some great social media marketing material for startups.

Tell us, does this image below motivate or inspire you?

Be bold and daring motivational quote example for social media marketing strategies and tactics post

8) Write and Post Value-Filled Blog Posts

It’s best to create evergreen content, meaning content that doesn’t expire. Content that expires usually has a year or date within the name.

When you’re marketing the content, you’ll want to include:

  1. Perhaps a small description or a few thoughts about why you wrote it. They add a human touch to your marketing.
  2. The title of the post
  3. The link right after the title
  4. Hashtags of the relevant categories it belongs to

However, you can also write content that will not link to anywhere outside of the social media platform.

This is a social media marketing strategy that will get your post more impressions because the algorithms like it when you’re not linking to outside content.

This allows you to provide value straight from the social media marketing platform.

On Twitter, you can write small lists which could be helpful.

But on Facebook, LinkedIn, and Google + you can write significant amounts of content which will be shared with your network in an instant.

9) Share Podcasts From Industry-Leaders

Share podcast episodes which are relevant to your niche and/or any podcasts you produce.

Podcasts are all the craze right now. People love listening to them, especially during commutes and exercise.

To find podcasts that you might like, just type into Google your industry + podcast, and you’ll probably find a list of the best podcasts by industry leaders.

Share them and episodes in the same way as discussed in the previous tip.

These will help to cement yourself as someone who’s an industry insider.

In addition, sharing them will help you become a greater influence within the industry.

10) Create Blog Post Snippets to Share

If you are looking to build up your social media following quickly, and don’t have your own content, then find some compelling content from a third party that will resonate with your target audience.

Then copy and paste the first paragraph or two onto the blog section of a new post on your website.

Then include a link to the original post after those few paragraphs you copied which should open the original post in a new window.

This will bring traffic to your website, to the source website, and build up your social influence simultaneously.

The blog post snippet tactic described here is utilized by GrowthHackers.com by Sean Ellis, and it’s responsible for most of its traffic.

Just remember to advertise “your” blog post on social media.

See example below:

GrowthHackers Referral Post Example for social media marketing strategies and tactics post

11) Create and Share a Free E-Book

People love free e-books!  Another social media marketing strategy and tactic for growth is to share a free e-book of yours that’s relevant and helpful to your target audience.

Doing so will increase your authority and bring you more email subscribers as long as it’s an authoritative book.

If you are going to write an e-book or any blog post for that matter, make sure you follow the following process to write it:

  1. Pick a topic you know well
  2. Research it to get data to support your content
  3. Create an outline using headings and subheadings
  4. Write your draft in MS Word or Google Docs
  5. Edit your draft
  6. Add images to supplement the text
  7. Once it’s completed, save it as a PDF from GDocs or Word

You can also copy and paste an entire previously written post into Google Docs and save it as a PDF and remarket it on social media as an e-book…as long as it’s authoritative.

And if you want to take it the next step further, you can do the same thing as described above and use it as a content upgrade so when people visit your post they can read it but also have the option of downloading that whole post as an e-book.

Once it’s ready to put out there, your post on social media might look something like this:

14 Social Media Marketing Strategies and Tactics to Accelerate Your Growth [Free E-Book] by Carl Potak via StartupDevKit – https://startupdevkit.com/social-media-strategies-tactics #SocialMediaMarketing #Growth #Entrepreneurship #Startups #Marketing

or

Get my free e-book, 14 Social Media Marketing Strategies and Tactics to Accelerate Your Growth – StartupDevKit – https://startupdevkit.com/social-media-strategies-tactics #SocialMediaMarketing #Growth #Entrepreneurship #Startups #Marketing

Make a call to action to download it for free from your website when users opt-in with their email address.

Free e-books are a form of a lead-magnet because they draw in leads.

You set up this lead magnet on your website by making a new page for it.

Once you make the page, describe the e-book and what the readers will get from it.

From there, you can take the link from that page and market it on social media as an e-book for people to download.

You can even pin it to your profile on Twitter, on Facebook, on your Facebook page, your Facebook Group, your LinkedIn profile, etc.

12) Recycle Your Existing Blog Posts to Share

Recycle your existing blog posts by turning them into videos, infographics, or podcasts.

Repurposing content and marketing it is a killer tactic to breath new life into your social media marketing efforts.

When you do, you’ll have fresh content to share on social media and everyone’s on the hunt for fresh content.

Moreover, having content in different formats gives you more content to market and a wider audience of people that will see it.

In addition, you can update your old posts with new information and re-post them.

Always make sure to link back to the same article/post on your website.

13) Use Hashtags to be Found on Social Media

Use hashtags! Hashtags increase the number of impressions you get on your social media posts because it essentially categorizes any post that uses the same hashtag to come up when searched for.

They are a great way to ensure your material is being shown to relevant audiences.

LinkedIn has a limit of 3 hashtags, but the rest allow for pretty much as many as you want, except for Twitter because there’s a character limit of 280 characters including spaces.

Use relevant hashtags to the topic you’re posting about. Witty hashtags only get seen by those who are already viewing the post. Nobody searches for them because they’re unique hashtags, so those posts with witty hashtags will, by default, get fewer impressions (views).

14) The CLMMPFS Social Media Marketing Formula

To have the most solid presence on social media to drive engagement and traffic back to your profile and thus your website, you need to cover many bases.

I created the CLMMPFS social media marketing formula, which is an acronym and a 360-degree strategy for social media marketing. It contains every major component of social media marketing and if you can perform all 7 of these tactics, then you’re going to be in great shape to get traffic and engagement.

The CLMMPFS Social Media Marketing Formula Broken Down

Commenting – Whether you’re giving the poster accolades, writing a unique insight you had or responding to someone else’s content

Liking – It’s so simple, yet so engaging. Do it!

Mentioning – Mention others in posts and in comments

Messaging – Yes, you can actually talk to people

Posting – You could post just text, text with image, just image, video, video + text, video + link, link to article/website/podcast/whatever with text. Just make sure it’s something that adds value to your audience.

Following/Friending – A great way to stay in touch and network with each other.

Sharing – Share other people’s content. They love you when you do that. After all, sharing is caring 🙂

Employing this social media marketing strategy takes a lot of work but will be worth it once you see how dominant you’ve become on the social media channel you use it on. Nothing in life that’s worth it comes easy, so keep working on what you want to achieve!

Conclusion

These social media marketing strategies and tactics work on any platform and you can use a social media marketing post scheduler to post on multiple social media marketing channels at the same time. This enables you to get a broader reach.

However, sometimes, all a business needs is to do well on just one marketing channel.  Rock one channel as best as you can. Then integrate other marketing channels into the mix after you’ve dominated it.

If you’re not just starting out, then now you have some other methods to help optimize your reach to continue building your brand.

What tactics or strategies have you found to be particularly effective for you? Was it something from this post or not?

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